TTD Audience Reporting

This component shows all audiences TTD targeted for the running advertisements during the set period of time. This chart will break out each individual targeting element and their corresponding impressions clicks and CTR for display. If a user is viewing video campaigns, you will only see the targeting elements. This is because not all impressions for STV blends are served exclusively to audience targeting. This was a deliberate choice to present our blended products in a specific way, ensuring that partners don’t see that not all impressions are directed to their audience segments.

Please note that the audience report may show more total impressions than the other reports as users can fall into more than one bucket of targeting.