YouTube Reporting Components

1 Snapshot
2 Performance by Campaign
3 Geography
4 Device Type
5 Audience
6 Performance by Creative

Snapshot

Users can view high-level reporting metrics as well as how their impressions and clicks are broken out by day. Click on and off the impressions or click the box to remove that line item from view.

Performance by Campaign

When viewing an advertiser-level report. This chart breaks out the performance of each underlying campaign. On a campaign report, you can view how each ad group is performing. In addition, this chart is interactable.

Geography

Users have the ability to view how their target locations are performing, broken out by zip codes and locations which they can toggle between. Click here to learn more.

Device Type

The Device Type component will show the different types of devices that your ads are displayed on. Targeting based on device type optimizes ads served on specific device types.

Audience

This component shows all audiences the platform targeted for the running advertisements during the set period of time.

Performance by Creative

Creative Reporting is used to view all creatives running during the time period selected for that specific advertiser, campaign, or ad group and product selected in the sidebar.