Google Display Reporting Components
- Reagan Smith
Snapshot
Users can view high-level reporting metrics as well as how their impressions and clicks are broken out by day. Click on and off the impressions or clicks the box to remove that line item from view.
Performance by CampaignÂ
When viewing an advertiser-level report. This chart breaks out the performance of each underlying campaign. On a campaign report, you can view how each ad group is performing. In addition, this chart is interactable.
Geography
Users have the ability to view how their target locations are performing, broken out by zip codes and locations which they can toggle between.
Device TypeÂ
The Device Type component will show the different types of devices that your ads are displayed on. Targeting based on device type optimizes ads served on specific device types.
Hour of Day
Users will see a graph that shows darker colors for times that have a higher level of impressions, clicks, CTR, or conversion rate for their ad schedule. The graph will show the day of the week and hour of the day, so users can see the day and time that had the highest impact.
Audience
This component shows all audiences the platform targeted for the running advertisements during the set period of time.
Performance by Creative
Creative Reporting is used to view all creatives running during the time period selected for that specific advertiser, campaign, or ad group and product selected in the sidebar.