Local SEO - Yext Reporting
Release Date Mar 26, 2025
Table of Contents
Overview
What
Integration Yext reporting into Ui. Marketing and no longer utilizing Additional Reports (iFrame) for Local SEO.
Who
All users who leverage Yext for Local SEO Reporting.
Why
By integrating and ingesting Yext Local SEO data into the UI.Marketing platform, AdCellerant will be able to own and display Local SEO data insights and charts to our users within a single platform reporting view.
Example
A user is looking to understand and compare a business' Local SEO actions such as ‘Tap to Call’, ‘Order Now’, and ‘Driving Directions’ in a given time period.
Walkthrough
What’s New or Changing
All data will still be available but charts have been consolidated for a cleaner experience.
Rollup reporting for all locations an advertiser may have.
The report can now be exported into a PDF (not available with Additional Reports)
All existing iFrame reports will stay within in Ui.Marketing until an unspecified date.
We have data in the new reporting experience back to Apr 1, 2024.
Accessing Local SEO Reporting
Linking Local SEO Locations
Once a Local SEO line item is created, under the Integrations section, a user can search through Yext’s database for the advertiser’s location(s).
Viewing Previously Linked Local SEO Locations
Advertiser Summary - Local SEO Product Card
Key Features
The Local SEO Card will display the following performance data.
Total Google Impressions
Total Google User Actions
Average Google Rating
Clicking on card title will navigate to our brand new Local SEO Product Report
Note - These totals are NOT added to the Snapshot Summary Totals for Impressions, Clicks, CTR, and Total Conversions.
Not Included in Feature
Out of Scope
Adding Local SEO metrics to the Advertiser Summary.
Top Tier Listings Report - this will be a future report added to Local SEO - Yext Reporting.
Users will not be able to link or unlink Yext locations in the Settings > Products > Integrations tab.
Users will not be able to search previously linked Yext accounts.
No option to export data from the line graph into formats like CSV for further reporting analysis.
No callouts on graphs to indicate significant changes or anomalies in SEO performance.
Comparison Metrics: Include comparison views (e.g., current vs. previous period) to show changes in key metrics.
Helpful Links
Questions?
Write a comment below on this doc and tag @Vivienne Duclos or @brian.linklater and we will respond to you! You can also reach out to @Vivienne Duclos directly if need be.