YouTube Bumper Ads vs YouTube Ads

Owned by Hayley Stephens
Last updated: Feb 15, 2023
1 min read

 

Ticket Example: A partner asking, “what the difference is and how do they each perform?”

What is the difference between the YouTube product that targets impressions vs views? What is considered a "view" and how is a view initialized? What is considered an impression?

Why would I choose the impression-based product v the views-based product?”

Impression - Impressions are the number of times your content is displayed, no matter if it was clicked or not.

 

View - Views are when a viewer watches 30 seconds of your video (or the full duration of the video if it's shorter than 30 seconds) or interacts with your video, whichever comes first. View rate is similar to click-through rate (CTR), but instead of measuring clicks, it counts people who viewed your video ad after seeing it on YouTube. You can use View rate to track the value of your video campaigns on YouTube.

 

  • Views vs. Impressions for Bumper Ads and Skippable Ads

    • Impressions=Bumper Ads

    • Views=Truview Skippable Ads

 

YouTube Bumper Ads are 6 seconds (or shorter) and play before, during, or after another video. Viewers do not have the option to skip the ad. These are charged on a CPM (cost-per-thousand impressions). These are more expensive than a skippable ad because the viewer does not have the option to skip, therefore, making it constant displayed content.

 

YouTube Ads are ideally 15-30 seconds long that play before, during, or after other videos.  After 5 seconds, the viewer has the option to skip the ad. These are sold on a cost-per-view (CPV) basis. You are charged only for views (30 seconds or the length of the ad, whichever comes first.)