Device Type

Owned by Reagan Smith
Last updated: Nov 27, 2023 by Bre Bullock
2 min read

The Device Type component will show the different types of devices that your ads displayed on. Targeting based on device type optimizes ads served on specific device types.

  • Mobile - These are hand-held devices that include a phone, typically a smartphone. 

  • Tablet - Mobile devices that don't necessarily include a phone, such as iPads.

  • Desktop - These are computer or laptop devices with screens larger than 7" in diagonal. 

  • Connected TV -  These are devices that stream TV content such as smart TVs, gaming consoles, and connected devices like Chromecast or Amazon Fire.

  • Digital Home Assistant - This device type will target or exclude smart home and smart speaker inventory, primarily with audio creatives. Previously, these device makes and models were grouped under the “Other” option in the Device Type rail, with no means of targeting or excluding except for individually selecting them via the Device Make & Model rail. This includes devices such as Amazon Echo and Apple HomePod, among others.

  • Other - Unknown devices or any sort of "out of home" advertisement such as a billboard.

Display

When viewing a display report, users can view the impressions, clicks, and CTR for each device type their advertisements were served on.

 

Video

When viewing a video report, users can view the impressions and completion rate for each device type their advertisements were served on.