On June 2, 2021, Google will update the Healthcare and medicines policy to require certification for health insurance advertising in the United States. Government advertisers are exempt from the certification process.
In the United States, advertisers will need to be certified by G2 as a provider of health insurance before they can advertise on Google. This update will require health insurance advertisers to: (1) identify themselves to G2 as a health insurance provider; (2) certify to G2 that they are permitted under state and/or local laws to lawfully promote and sell health insurance; and (3) identify whether or not they are registered with the U.S. government to promote and sell Affordable Care Act-compliant health plans.
G2 charges a fee for processing and monitoring applicants. To learn more about G2 Certification and submit an application, visit the G2 website. Advertisers can apply for online certification with G2 starting May 3, 2021.
US advertisers that are certified by G2 must then be certified by Google before they can begin advertising. Advertisers with G2 Certification can request certification with Google starting on May 3, 2021, when the form is published.
Violations of this policy will be considered to be non-egregious and will therefore not lead to immediate account suspension without prior warning. Repeated violations could lead to account suspension.
Cost: ~$39 per state
To become certified with G2, you will need to complete the following process:
Submit your one-time application fee.
Receive and submit secured application to G2 for processing.
Await determination of your approval. Processing of applications can take up to 14 days.
If approved, submit your first annual certification/monitoring fee (required).
Receive your unique G2 certification.
Submit your G2 certification to Google’s healthcare-related advertiser application. Please note: After you are G2-certified, you must still obtain Google certification to apply for advertising.
How does ADC assist with the certification process?
We do not assist in the process besides providing so info on how to proceed with the certification. This is something that the client will need to do on their own. Most clients do not have issues with getting the certification.