Period over Period

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What is Period over Period reporting?

The period-over-period analysis (PoP) compares the data in the date ranges selected to the same period of time in the past. For example, if your date ranges are Aug 1-31 the period-over-period analysis would be comparing data that ran July 1-31 (the previous 31 days)

Please note that this data can be shown or hidden in the shareable link and PDF.

How is PoP calculated?

How to calculate: data for current date range- data for previous date range= data difference take the (data difference/ data for previous date range}}x 100 = {{PoP %

Example: the user is running a report for the current month and how the PoP number will display on the impression box

This month = 115 impressions

Last month = 110 impressions

1. Subtract last months total impressions from this months total impressions numbers from this year's.

   1. 115- 110 = 5

2. Divide the difference from last months total impressions

   1. 5/110 = .045

3. Multiply by 100 to get the final percentage.

   1. .045 x 100 = 4.5 %

4. A green 4.5% would show under impressions for this example