Line Items Table - Pacing Metrics
Within our line items table, users are able to toggle on certain reporting and pacing metrics. This allows users to easily see campaign performance without having to navigate to reports.
These metrics vary depending on what type of user you are: internal vs external user.
External Metrics
CTR (Click-Through Rate)
Impression Pace
Impressions
Ordered Ad Spend
Ordered Impressions
Ordered Views
Projected Spend
View Pace
Internal Only Metrics
Everything listed above plus…
Click Pace
Clicks
CPC (Cost Per Click)
CPV (Cost Per View)
Daily Impression Cap
Days Left
Goal Daily Budget
Ordered Clicks
Total Spend
View Rate
Views
, multiple selections available,
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