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Line Items Table - Pacing Metrics

Line Items Table - Pacing Metrics

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    • Within our line items table, users are able to toggle on certain reporting and pacing metrics. This allows users to easily see campaign performance without having to navigate to reports.

    These metrics vary depending on what type of user you are: internal vs external user.

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    External Metrics

    • CTR (Click-Through Rate)

    • Impression Pace

    • Impressions

    • Ordered Ad Spend

    • Ordered Impressions

    • Ordered Views

    • Projected Spend

    • View Pace

    Internal Only Metrics

    Everything listed above plus…

    • Click Pace

    • Clicks

    • CPC (Cost Per Click)

    • CPV (Cost Per View)

    • Daily Impression Cap

    • Days Left

    • Goal Daily Budget

    • Ordered Clicks

    • Total Spend

    • View Rate

    • Views

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