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Value

Description

CPM

Cost per mille (cost per thousand). Represents the cost an advertiser will pay for every one thousand impressions of a digital ad.

CPV

Cost per view. Represents that cost an advertiser will pay whenever a user watches an ad for a set duration (view).

MONTHLY_MGMT_FEE

Management Fee. This is a percentage fee based on the amount of ad spend.

MONTHLY_FLAT_FEE

A fixed dollar amount charged.

SETUP_FEE

A fixed dollar amount charged for setup.

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