The Device Type component will show the different types of devices that your ads displayed on. Targeting based on device type optimizes ads served on specific device types.
Mobile - These are hand-held devices that include a phone, typically a smartphone.
Tablet - Mobile devices that don't necessarily include a phone, such as iPads.
Desktop - These are computer or laptop devices with screens larger than 7" in diagonal.
Connected TV - These are devices that stream TV content such as smart TVs, gaming consoles, and connected devices like Chromecast or Amazon Fire.
Other - Unknown devices or any sort of "out of home" advertisement such as a billboard.
Display
When viewing a display report, users can view the impressions, clicks, and CTR for each device type their advertisements were served on.
Video
When viewing a video report, users can view the impressions and completion rate for each device type their advertisements were served on.
0 Comments