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The Device Type component will show the different types of devices that your ads displayed on. Targeting based on device type optimizes ads served on specific device types.

  • Mobile - These are hand-held devices that include a phone, typically a smartphone. 

  • Tablet - Mobile devices that don't necessarily include a phone, such as iPads.

  • Desktop - These are computer or laptop devices with screens larger than 7" in diagonal. 

  • Connected TV -  These are devices that stream TV content such as smart TVs, gaming consoles, and connected devices like Chromecast or Amazon Fire.

  • Other - Unknown devices or any sort of "out of home" advertisement such as a billboard.

Display

When viewing a display report, users can view the impressions, clicks, and CTR for each device type their advertisements were served on.

Video

When viewing a video report, users can view the impressions and completion rate for each device type their advertisements were served on.