The Top Performing Channels report will show how many impressions were shown for a specific ‘Brand’ or ‘Channel’. These brands or channels can be assessed through different sites or ad targets.

You can see what sites or ad targets are associated with each brand on this document. See the ‘Channel Relationship’ tab.

TradeDesk

Display / Geofencing / Native

Column A: the brand/channel name that is showing on the left side of the Top Performing Channels report

Column B: the list of sites/ad targets that are pulling in impressions for the specific brand/channel

Streaming TV / Pre-roll / Audio

Column A: the brand/channel name that is showing on the left side of the Top Performing Channels report

Column B: the list of sites/ad targets that are pulling in impressions for the specific brand/channel

Column C: Completion rate is calculated by taking the total number of Player Completed Views divided by the total number of Player Starts. This is then multiplied by 100 to be displayed as a percentage.