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  • We include keywords only with "exact match" and "phrase match" match types

  • We EXCLUDE "broad match"

  • Users will see a table with all of their keywords, keywords can be grouped by similarities through the data set 

  • Users can see how each keyword performed with different data points and totals at the bottom

  • Capitalization does not matter, we are grouping words together. For example: “snowboarding” and “Snowboarding”