Value | Description |
|---|---|
CPM | Cost per mille (cost per thousand). Represents the cost an advertiser will pay for every one thousand impressions of a digital ad. |
CPV | Cost per view. Represents that cost an advertiser will pay whenever a user watches an ad for a set duration (view). |
MONTHLY_MGMT_FEE | Management Fee. This is a percentage fee based on the amount of ad spend. |
MONTHLY_FLAT_FEE | A fixed dollar amount charged. |
SETUP_FEE | A fixed dollar amount charged for setup. |
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