We include keywords only with "exact match", “broad match”, and "phrase match" match typesWe EXCLUDE "broad match"
Users will see a table with all of their keywords, keywords can be grouped by similarities through the data set
Users can see how each keyword performed with different data points and totals at the bottom
Capitalization does not matter, we are grouping words together. For example: “snowboarding” and “Snowboarding”
...