Manual Tool - allows you to create a proposal from scratch. Most often used, you can choose your products, budgets, dates, and targeting.
AdMix Engine - Budget-based product; Combining digital products into 1 campaign in order to come down on cost to run all three products separately. Can choose “Classic” or “Video-Only” and generate a mix of different products.
Recommendation Engine - maximizing customers’ budget by using an algorithmically generated media mix based on campaign goal, geography, budget, and industry.
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