External Reporting Integrations

External reporting integrations allow our partners to integrate their external ad accounts in various platforms to Ui.Marketing to have a single reporting dashboard.

These are also available as a part of our Data Access software add-on.

Questions? Contact Support

External reporting integrations are available in the US, UK, and Canada.

Table of Contents

Table of Contents

1 Overview
2 Walkthrough
- 2.1 Step-by-Step Guide
- 2.2 FAQs
- 2.3 Not Included
3 Helpful Links

Overview

What

External reporting integrations allows our partners to integrate specific third-party advertising platforms into Ui.Marketing to view reporting for them alongside any AdCellerant-managed campaigns.

The platforms partners can set up an integration for are:

Amazon DSP
Meta (Facebook + Instagram)
Google Ad Manager (GAM)
Microsoft Advertising
StackAdapt
TikTok

This capability is a part of our Data Access software add-on that can be purchased for an annual fee. Learn more >

Who

This is for any partner running their own digital advertising campaigns on one of the above platforms.

Why

We understand that our partners don’t let us run all of their digital advertising. Therefore, we wanted to create a solution to at least get them to use Ui.Marketing somehow for those specific products. By integrating reporting for their own campaigns, they can utilize Ui.Marketing as their single reporting platform for all of their campaigns.

This makes it easy for the partner to log in to a single platform and share a single report with an advertiser/client.

Example

Partner ABC runs their own Meta (Facebook and Instagram) campaigns on behalf of their clients. They utilize AdCellerant for all other digital advertising. ABC wants to have all of their reporting in one report to share with the advertiser. They connect their Facebook Ads account to Ui.Marketing. Now the advertiser’s Facebook reporting will appear within Ui.Marketing alongside any of their other digital advertising campaigns they may be running with us.

Walkthrough

Iframe

Step-by-Step Guide

Navigate to the Partner table in the Hierarchy area of Settings.
Click Edit next to the partner name you want to add the external integration for.
Click on the External Integrations tab.
Click Connect on any of the listed integrations.
Within the pop-up click Connect again. This will connect your overall account to Ui.Marketing. Next, we will connect your advertisers.
1. Please wait 2-3 hours after a successful integration before linking any of your advertisers.
Now that you have connected your overall account, on the External Integrations tab within your partner, you will now see Configure instead of a Connect button. This is how you know your integration has been successful.
Navigate back to the partner table. Click on the partner name, the division name, and then click Edit next to the advertiser name you want to link.
Click Add Integration.
Click the Platform field, and select the platform that you want to link to the advertiser.
Click on the Advertiser Account field and search for the advertiser you want to link.
Click Link.
If you want to link more advertisers, then click on the Division name in the breadcrumbs at the top of the page, and navigate back to the list of advertisers and repeat the process.
If you don’t see the advertiser in the table, you can always create a new one by clicking on New Advertiser in the top-right-hand corner of the table.
Click Unlink if you want to unlink the advertiser for any reason.

After you have linked an advertiser, you must wait 24 hours to view reporting in Ui.Marketing.

The campaign must be live and running within the applicable platform in order for it to appear in Ui.Marketing.

FAQs

Only advertisers with live campaigns will appear in the list of available integrations. If you don’t see them, please wait for 24 hours after the campaign goes live to integrate.

If you are attempting to integrate a platform but are unable to access the link, it is worth checking if that platform has already been integrated at the organizational level.

Please note that an advertiser cannot have both an organization integration and a partner integration of the same platform. Ideally, you are linking your organizational-level of the platform at the organization level in Ui.Marketing. You should not be linking a specific advertiser-level at the organization level, if possible.

If they link the day of or the day after, we will ingest 3 days before for data settling

If a partner is adamant about receiving historical data, we can reach out to Improvado

No, there will be no difference in how reporting looks in Ui.Marketing for external integrations. Partners will still be able to select their product/campaign to view a specific report.

Not Included

Ability for external users who manage their own orders to link campaigns within line item details for any of their external integrations
Ability to link any other platforms outside of the platforms listed