What

With our expansion to the UK and Canada we needed to update our geographic targeting maps to incorporate these two geos. We have updated the maps within all areas of Ui.Marketing; Proposals, Orders, and Reports.

Within Proposals and Orders, there is a new interface to select geographic targeting to make it more efficient. The map also automatically zooms into the geographical area selected. We are also releasing:

• Target both manual AND an upload of custom zip lists

• Radius targeting around a US zip code

• Point and select on the map based on the Search By criteria

Maps on proposals are also updated to match the new look.

Who

This impacts all users within Ui.Marketing.

Why

This feature was made to ensure a successful international launch into the UK and Canada as well as provide more geographical targeting options for our campaigns.

Examples

International: When a Canadian partner creates an order, they are able to select Canadian locations as well as see geographical reporting within that region.

Radius Tool: When a user wants to target a 5 mile radius around the advertiser’s store location zip code.

Point and Select: When a user wants to be able to quickly select all of the cities near the advertiser’s store.