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Product Goals
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Product Goals

  • Done

    • Release Date Jun 17, 2025

     

    Table of Contents

    Overview

    What

    Product goals are selected when a new advertising product is created at the organizational level in Ui.Marketing. Goals should be selected based on the advertising product and what kind of goals it helps achieve. For example, a device ID campaign helps with the goal “foot traffic” vs streaming TV helps with “awareness” and “engagement”.

    Our AI-driven recommendations can then be based on what the advertiser’s end goal is for the digital advertising campaigns.

    Who

    Goal types help provide accurate product recommendations to our partners to ensure they are selling products that will only help their advertisers achieve their goals.

    Why

    This was made to help with our AI-recommendation engine.

    Example

    A partner is creating a proposal for a bank and only wants to provide products that would help the bank reach its goal of retaining existing customers.

    Walkthrough

    2025-06-05 08.48.54.gif

    When creating a new product, under the Audience Targeting field, you will see a dropdown for Goals. You can then select which goal(s) you want to add to that product.

     

     

     

     

     

    Goal Type Definitions

    Goal Type

    Definition

    Goal Type

    Definition

    Drive In-Person Visits

    (Foot traffic)

    Drive physical visits to a brick-and-mortar location. This is particularly relevant for businesses like retail stores, restaurants, dealerships, entertainment venues, and service-based businesses with physical addresses.

    Increase Website Activity or Leads

    (Leads)

    Drive users to a website and encourage them to take specific actions there, such as browsing content, learning about products/services, or completing a form (e.g., contact form, lead generation form, sign-up form).

    Build Brand Recognition

    (Awareness)

    Increase the visibility and recognition of a brand, product, or service among a broad audience. This is about making people aware of a brand or business's existence and what it represents.

    Keep Existing Customers Coming Back

    (Retention)

    Focus on engaging your current customer base to foster loyalty and encourage repeat business. This is about maintaining relationships and driving ongoing value.

    Create Customer Consideration of Your Brand/Service

    (Engagement)

    Build engagement and consideration of your brand's product or service by highlighting key differentiators and value-based offerings

    Not Included

    • Not included in Tableau

    • Not a required field

    • No visibility by external users

    • AI-Recommendation engine

    Helpful Links