Products
Products within Ui.Marketing are the advertising products we sell to our customers. They contain rates, form information, and much more!
Table of Contents
Overview
Whenever a partner adds a line item to a proposal or an order, it is correlated to a product in Ui.Marketing. Products can only be added or edited by specific members on our Support team because of how important they are.
Products are created at the organization level and can then be customized down the hierarchy.
Within each product, the following information is contained:
Attribute | Description |
|---|---|
Product Name | This is the name of the product and what will appear for end users to select when purchasing. |
Advertising (Product) Class | This is the high-level type of product. Learn more about our classes here. |
Advertising (Product) Line | Product lines fall under a product class and help group certain product names together by product type. Learn more about lines here. |
Advertising (Product) Type | Usually matches the Product Name. |
Platforms | If the product is running via a platform, we add that here. |
Audience Targeting | Depending on the advertising product and platform selected, we can attach specific audience targeting to that product. Audience targeting is what our customers can use when they purchase a product and want to target a specific set of people. This can include content, demographic, and behavior targeting. |
Forms | When a product is purchased, the partner will need to fill out a specific form related to that product to ensure our Operations teams have all pertinent info. |
Description | The description is what appears in the Proposal exports when a user adds that product. These descriptions help explain to our partners and the end advertiser what this product is. |
Product Goals | Goals are used to help tailor AI-driven recommendations based on what the end advertiser is trying to achieve with their advertising campaign. Learn more about goals here. |
Viewing Products
Organizational-Level
To view products, you must be an admin user, then navigate to https://ui.marketing/admin/product.
On the products page and table, you can see all the products for our organization. You can download the entire product list easily to help make sorting/filtering/searching easier.
The table shows the attributes mentioned in the Overview section and the date that the product was created.
Not all of these products are enabled or visible to every partner.
You can also create a brand new advertising product here, but only certain users have this access. Also, if a new advertising product is being created (outside of testing or Techint), it must run through the release process.
Hiearchies
Products are then associated at every level of our hierarchy: Organization, Partner, Division, and Advertiser. This allows for customization at each level to ensure only certain partners, divisions, and advertisers can see and sell specific products. It also enables us to have specific rates for each product at every level. Learn more about creating rates here.
