Overview

Ui.Marketing is white-labeled software that allows media companies and agencies to manage all their advertising orders within one platform and view performance related to specific orders based on the types of orders their customers are running. The software connects directly with their managed services teams to allow media companies and advertising agencies not to hire operational team members to run in-depth Advertising products.

Ui.Marketing currently focuses on three core product areas, Proposals, Orders, and Reporting. Partners can load up the advertising products they want to offer to their customers and manage phases of the advertising product workflow through Ui.Marketing.

Demo Account

• Username: adcellerant-demo

• Password: adcellerant-demo

• Link: Login

Platform Integrations

1. Tradedesk

2. Google Ads (Search, Discovery, PMAX, YouTube)

3. Facebook

4. StackAdapt (Coming Soon)

Advertising Products

We built an advertising product model that allows UIMarketing (Core) to have a defined list of products that can be replicated by other businesses, such as Adcellerant, DirectHub, Techint, and many more. Ui.Marketing is the base hub for the advertising product setup and deployment. We need a model easily configured for user roles and new businesses that plan on using us. Billing, Digital Service Provider (DSP), and customization of our products will be very important for this new model we plan on creating.

• Product Class

  • Product Class is the highest level of Product classification for new advertising products. The Product classes can be defined by the advertising product media format and/or sometimes the “type” of DSP the advertisement will be running. (DSP type is different than the Product type listed below.)

  • Historically in Ui.Marketing the Product Class would be the selection for proposals:

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    • (The image above is just a point of reference for the past advertising product setup)

• Product Line

  • Product Line is the product classification within a particular Product Class. Product Lines can be defined by the Digital Service Provider (DSP) that an advertisement will be run. For instance, under the Product Class of Video, a user will have YouTube and/or Streaming TV Product Lines to choose from within Video Product Class. Even though the Class is the same, media=Video, the DSPs that run videos can be different DSPs = TTD, or YouTube. Similarly, within the Social Media Product Class, various Product Lines would be Twitter, LinkedIn, TikTok, etc. LinkedIn and Twitter are considered different Product Lines but are still within the same Product Class of Social Media because they are social media platforms.

• Product Type

  • Product Type is the product classification within a particular Product Line. Product Types are within the same DSP but can be different products within that DSP. A good example would be within the YouTube Product Line; YouTube offers various ad types: YouTube, YouTube Bumper, and YouTube non-skippable. Sometimes, only one product type can be offered if the Product Line is very narrow. An example of a narrow Product Type would be GDN, where only one Product Line and one Product Type. Product Types are the highest level of products that can be added to a Bundle. A Bundle would be a combination of different Product Types.

• Product Name

  • A product Name is a customizable name of a product that comprises either a singular product type or a bundle of product types. A product name can be unique to a partner selling the product.

Proposals

The product area within Ui.Marketing for Proposals allows media companies to pitch different advertising products that AdCellerant offers through the application. Our customers can receive recommendations from our team or create their own recommendations using the proposal application.

Our users can share the proposal with their customers through a PDF and attach different sales material to have the advertiser agree to our media companies' budget and flight dates. Once our media customers and the advertiser agree on the advertising products, budget, and flight dates, our media customers can submit the proposal into an insertion order within our application. The inseration order creates a ticket for our operations team to execute on any products that are sold.

Orders

Our users need a seamless way to view the orders and line items purchased within Ui.Marketing easily. The previous view didn’t allow users to view orders and allow orders front and center. Saved views will allow users to save the filters they most often use so that they do not have to constantly use the same filters and can quickly navigate to the items most important to them. In addition, the new lefthand sidebar navigation will update our application to be more in line with competitors and allow users to see all of our software product offerings in one place and quickly navigate to the area they need.

Orders will be the hub for all updates on each line item, and will allow our customers to understand what phase their order is in.

Reporting