05.31.22 - Product Newsletter

Product Newsletter

New Reporting Release

Enhanced YouTube and Google Reporting is released within Ui.Marketing on April 6th, 2022. Charts will include: Performance by Campaign, Geography, Device Type, Performance by Creatives, and Audiences. 

All metrics will be rolled up into our overall Advertiser Reporting. 

If you have any questions, please use our "Submit a ticket" function to receive support from one of our experts.

Death of Expanded Text Ads

Expanded Text Ads have 2 or 3 headlines and 1 or 2 descriptions. Expanded Text Ads are 2x bigger than previous text ads with 30 vs 25 characters for headlines and 90 vs 75 characters for descriptions.

Google begin testing Expanded Text Ads in Q2 2016 and called this the biggest change to text ads since AdWords launched in 2000.

Starting June 30, 2022, responsive search ads will be the only Search ad type that can be created or edited in standard Search campaigns. All existing Expanded Text Ads will continue to show but we won’t be able to make any changes to them.

Advertisers that switch from expanded text ads to responsive search ads, using the same assets, see an average of 7% more conversions at a similar cost per conversion

What this mean for you?

You won’t be able to see ad copy in the reporting dashboard as it used to show for Expanded Text Ads.

On the account build you’ll see a lot of headlines and descriptions that will form Responsive Search Ads.

This is one of the many changes that Google is making to leverage Machine Learning and Artifical Intelligence.

AdCellerant has been testing and adding responsive search ads to the SEM campaigns over the past two years.

Legacy Deprecation

Google is changing its reporting API and sunsetting the old Google AdWords API. Starting on April 27th, 2022, all your Google product data will stop flowing into our legacy reporting application. 

What this mean for you?

Our engineering team has already migrated all Google products to the new reports in Ui.Marketing, but starting on April 27th, 2022, we will no longer have data within our Legacy reporting for any Google Ads products.

This comes with a lot of enhancements:

1. Advertiser roll up with metrics for all the running products

2. Reporting links does not require a login and can be shared freely

3. Conversion report and breakdown is now available

4. Data by users' hour of day is available

If you have any feedback, please use our "Submit a ticket" function to submit that.