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The Snapshot Chart will show a high-level overview of the Advertiser, Campaign, or Ad Group you are viewing. This chart changes based on the product chosen in the sidebar.

TTD (aka The TradeDesk)

Our TTD Snapshots breakdown will change based on which Display product you are choosing from:

  • If you are choosing Display/Geofencing/Native category, then the snapshot will look like this:

  • If you are choosing Streaming TV/Pre-roll/Audio Report, then the snapshot will look like this:

    • The difference between the two dashboards is that our video products have a metric called ‘Completed Views' and ‘Completion Rate.’

      • Completed Views: video player started a video and the video played in its entirety

      • Completion Rate: Completion rate is the number of fully-completed views divided by the number of started views.


Data by Time Frame

data_by_time_frame.gif

The data by time frame chart allows users to see their performance on a daily or weekly basis across the time frame selected.

Click the dropdowns to choose the data points to compare. In addition, you can toggle to view the metrics broken out by week if you are viewing a report longer than 21 days.