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New Reporting Release

Enhanced YouTube and Google Reporting is released within Ui.Marketing on April 6th, 2022. Charts will include: Performance by Campaign, Geography, Device Type, Performance by Creatives, and Audiences. 

All metrics will be rolled up into our overall Advertiser Reporting. 

If you have any questions, please use our "Submit a ticket" function to receive support from one of our experts.

Death of Expanded Text Ads

Expanded Text Ads have 2 or 3 headlines and 1 or 2 descriptions. Expanded Text Ads are 2x bigger than previous text ads with 30 vs 25 characters for headlines and 90 vs 75 characters for descriptions.

Google begin testing Expanded Text Ads in Q2 2016 and called this the biggest change to text ads since AdWords launched in 2000.

Starting June 30, 2022, responsive search ads will be the only Search ad type that can be created or edited in standard Search campaigns. All existing Expanded Text Ads will continue to show but we won’t be able to make any changes to them.

Advertisers that switch from expanded text ads to responsive search ads, using the same assets, see an average of 7% more conversions at a similar cost per conversion

What this mean for you?

You won’t be able to see ad copy in the reporting dashboard as it used to show for Expanded Text Ads.

On the account build you’ll see a lot of headlines and descriptions that will form Responsive Search Ads.

This is one of the many changes that Google is making to leverage Machine Learning and Artifical Intelligence.

AdCellerant has been testing and adding responsive search ads to the SEM campaigns over the past two years.

Legacy Deprecation

Google is changing its reporting API and sunsetting the old Google AdWords API. Starting on April 27th, 2022, all your Google product data will stop flowing into our legacy reporting application. 

What this mean for you?

Our engineering team has already migrated all Google products to the new reports in Ui.Marketing, but starting on April 27th, 2022, we will no longer have data within our Legacy reporting for any Google Ads products.

This comes with a lot of enhancements:

1. Advertiser roll up with metrics for all the running products

2. Reporting links does not require a login and can be shared freely

3. Conversion report and breakdown is now available

4. Data by users' hour of day is available

Download CSV Feature Release

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Users now have the ability to download a CSV on a per chart basis once an advertiser and product is selected within reporting. The specific charts listed below now have download CSV functionality. The chart data downloaded is based on if a user only has an advertiser+product selected or if a single campaign/ad group is selected from the left side bar filter.

Data Charts within Reporting (Charts are specific to product selection)

• Performance by Campaign

  • The Performance by Campaign chart will give a breakdown of the underlying campaigns or ad groups based on the selections made in the sidebar.

• Geography

  • Geography/Locations chart is used to see the locations your advertisements are serving in and how those ads are performing in each demographic location.

• Top Performing Channels

  • The Top Performing Channels chart shows users how all of their advertisements are performing on different platforms.

• Device Type

  • The Device Type chart will show the different types of devices that your ads displayed on. Targeting based on device type optimizes ads served on specific device types.

• Performance by Creative

  • The Performance by Creative chart is used to view all creatives running during the time period selected for that specific advertiser, campaign, or ad group and product selected in the sidebar.

• Conversions

  • The Conversion chart shows the post impressions and post click conversions as well as the total conversions for all campaigns running under an advertiser during the duration of the time period selected. Users must select a campaign in order to enable download CSV functionality.

• Keywords

  • The Keywords chart allows users to see a table with all of their keywords, keywords can be grouped by similarities through the data set

• Audience (Coming Soon!)

  • The Audience chart shows all audiences the platform targeted for the running advertisements during the set period of time.

• Fold

  • The Fold chart represents where an advertisement displays on a user's webpage, anything displayed on the top half of a webpage—that does not require the user to scroll to view it—is considered above the fold.