The Snapshot Chart will show a high-level overview of the Advertiser, Campaign, or Ad Group you are viewing. This chart changes based on the product chosen in the sidebar.
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TTD (aka The TradeDesk) Snapshot
Our TTD Snapshots breakdown will change based on which Display product you are choosing from:
Display/Geofencing/Native Report
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Streaming TV/Pre-roll/Audio Report:
Video Products metrics:
Completed Views: video player started a video and the video played in its entirety
Completion Rate: Completion rate is the number of fully-completed views divided by the number of started views.
Display reporting metrics:
Conversions: The point at which a recipient of a marketing message performs a desired action. In other words, conversion is simply getting someone to respond to your call-to-action.
Google Search Management Snapshot
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Added to the SEM snapshot is Conversion Rate, Spend, Cost/Conv., Avg.CPC, Impression Share:
Conversion Rate: on an average of how often an ad interaction leads to a conversion
Spend: The sum of your spending during this period
Cost/Conv: The average cost of a conversion
Avg. CPC: (Average Cost per Click) is the amount you paid for your ads divided by the total clicks
Impression Share: The impressions you received on Google Search sites divided by the estimated amount of impressions that you were eligible to receive
YouTube Reports
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Views: when a consumer watches 30 seconds or more of a client’s video ad
Bumper Ads: Since Bumper Ads have to be 6 seconds or less for a video, we will not have any viewing metrics for this product
View Rate: Total number of views on your video divided by the total amount of impressions
This metric is also a gauge of your video’s appeal to the YT audience
Local SEO
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Summary: The summary tab gives an overview of how users have interacted with your listing.
Listings: The listings tab will give an overview of the different publishers your business is listed with. Use this page to see the total number of publishers and listings, and how many of those are fully synced, processing, not yet synced, or have opted out.
Reviews: The reviews tab gives an overview of all of the reviews your listing has received across all platforms. On the left-hand side, use the sidebar to view different review metrics. All of these metrics can be filtered down by site, time frame, and review types.
Insights: The insights tab is a centralized view for analytics reports that includes data charts with customizable date ranges. Visually dynamic elements like hero numbers, graphs, and captions help your audiences get the key information they need at any time. By default, accounts will be auto-populated with a series of standard dashboards. These will help you get started with a series of relevant metrics.