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Above - When the creative will be displayed above the fold and users do not have to scroll to view it
Below - When the creative will be displayed below the fold.
Unknown -When the creative position is not known by us (not disclosed by the publisher)
Fold for Connected TV (CTV - Streaming TV)
In short, fold placement is not a field you need to analyze in CTV and with CTV-like content on other device types (FEP/OTT). Fold insinuates the ability to scroll up/down on a page with similar content also living there. Since CTV content is always full-screen, there is naturally no fold to scroll past. Most CTV publishers do not even pass back a fold signal for that reason (this populates as “Unknown” in MyReports) and the few that do should always be Above.