Advertiser View reporting will give users the ability to view aggregated metrics of their campaign performance across all products an advertiser is running. This report will give a high-level overview of the fulfillment of their orders and allow them to still view more granular metrics per product.
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How to load an advertiser level report
To access this report, please follow the below steps
Click on the report's header
Choose your appropriate partner, division, advertiser
The report should automatically load
Snapshot report
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The snapshot report metrics will include data for all campaigns an advertiser is running. Please note not all data may be shown here as every product has different reporting abilities. For example, if an advertiser is running both display and video campaigns, only the video campaign metrics will aggregate into a completion rate metric.
The snapshot component also contains period over period reporting, which compares the current time frame versus the previous time frame. Click here to learn more about PoP reporting
Data by Timeframe
The data by time frame chart will show the metrics across a set time frame. Depending on the date range you are viewing, you can break out the metrics across a day or week.
Use the dropdowns to adjust the data points to compare, and hover over the dots to see the exact metrics per day.
Conversion Pipeline
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The conversion pipeline chart will show how your impressions turned into clicks which eventually turned into conversions. Please note if the advertiser does not have any conversions than this chart will not show.
Product Breakout
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At the bottom of the advertiser report, you can see a breakout of all of the different products the advertiser is running. Each product box will hold its own metrics, and you can select on the click out button at the top right to open up that product-specific report in a new tab.
Sharing the report
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Users can share this information via the shareable link or the PDF. When clicking either the shareable link or PDF button at the top right a modal will appear. Any checked boxes will be included. To hide an item de-select the checkbox items which will remove the chart and the metrics from the report.