Overview
Ui.Marketing is white-labeled software that allows media companies and agencies to manage all their advertising orders within one platform and view performance related to specific orders based on the types of orders their customers are running. The software connects directly with our managed services teams to allow media companies and advertising agencies to have operational team members to run in-depth Advertising products.
Ui.Marketing currently focuses on three core product areas, Proposals, Orders, and Reporting. Partners can load up the advertising products they want to offer to their customers and manage phases of the advertising product workflow through Ui.Marketing.
Demo Account
Username: adcellerant-demo
Password: adcellerant-demo
Link: Login
Platform Integrations
Tradedesk
Google Ads (Search, Google Display, YouTube)
Facebook
Yext
Advertising Products
We built an advertising product model that allows UIMarketing (Core) to have a defined list of products that can be replicated by other businesses, such as Adcellerant, DirectHub, Techint, and many more. Ui.Marketing is the base hub for the advertising product setup and deployment. We needed a model easily configured for user roles and new businesses that plan on using us. Billing, Digital Service Provider (DSP), and customization of our products will be very important for this new model we plan on creating.
Product Class
Product Class is the highest level of Product classification for new advertising products. The Product classes can be defined by the advertising product media format and/or sometimes the “type” of DSP the advertisement will be running. (DSP type is different than the Product type listed below.)
Historically in Ui.Marketing the Product Class would be the selection for proposals:
(The image above is just a point of reference for the past advertising product setup)
Product Line
Product Line is the product classification within a particular Product Class. Product Lines can be defined by the Digital Service Provider (DSP) that an advertisement will be run. For instance, under the Product Class of Video, a user will have YouTube and/or Streaming TV Product Lines to choose from within Video Product Class. Even though the Class is the same, media=Video, the DSPs that run videos can be different DSPs = TTD, or YouTube. Similarly, within the Social Media Product Class, various Product Lines would be Twitter, LinkedIn, TikTok, etc. LinkedIn and Twitter are considered different Product Lines but are still within the same Product Class of Social Media because they are social media platforms.
Product Type
Product Type is the product classification within a particular Product Line. Product Types are within the same DSP but can be different products within that DSP. A good example would be within the YouTube Product Line; YouTube offers various ad types: YouTube, YouTube Bumper, and YouTube non-skippable. Sometimes, only one product type can be offered if the Product Line is very narrow. An example of a narrow Product Type would be GDN, where only one Product Line and one Product Type. Product Types are the highest level of products that can be added to a Bundle. A Bundle would be a combination of different Product Types.
Product Name
A product Name is a customizable name of a product that comprises either a singular product type or a bundle of product types. A product name can be unique to a partner selling the product.
Proposals
The product area within Ui.Marketing for Proposals allows media companies to pitch different advertising products that AdCellerant offers through the application. Our customers can receive recommendations from our team or create their own recommendations using the proposal application.
Our users can share the proposal with their customers through a PDF and attach different sales material to have the advertiser agree to our media companies' budget and flight dates. Once our media customers and the advertiser agree on the advertising products, budget, and flight dates, our media customers can submit the proposal into an insertion order within our application. The insertion order creates a ticket for our operations team to execute on any sold products.
Orders
Our users need a seamless way to view the orders and line items purchased within Ui.Marketing easily. The previous view didn’t allow users to view orders and allowed orders front and center. Saved views will allow users to save the filters they most often use so that they do not have to constantly use the same filters and can quickly navigate to the items most important to them. In addition, the new lefthand sidebar navigation will update our application to be more in line with competitors and allow users to see all of our software product offerings in one place and quickly navigate to the area they need.
Orders will be the hub for all updates on each line item, allowing our customers to understand their order phase. Internal AdCellerant employees can update the status of their orders and integrate it with the platform they would like to pull in pacing metrics for.
Reporting
Advertiser View reporting will allow users to view aggregated metrics of their campaign performance across all products an advertiser runs. This report will give a high-level overview of the fulfillment of their orders and allow them to view more granular metrics per product.
How to load an advertiser-level report
To access this report, please follow the below steps
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At the bottom of the advertiser report, you can see a breakout of the different products the advertiser is running. Each product box will hold its metrics, and you can select the click-out button at the top right to open up that product-specific report in a new tab.
Product Break-out
A user will have the ability to navigate to each product breakout for in-depth reporting for the below product types. For each product breakout, a user can view a list of charts and graphs. They can print out the report into a PDF and share it as a shareable link.
Programmatic and Native Reporting
Audio Reporting
Geofence Reporting
Streaming TV and Pre-roll Reporting
Google Display Reporting
YouTube Reporting
Facebook Reporting
Local SEO Reporting
How to access the Reporting Dashboard
Once you are logged into Campaign hub, click on the reporting dashboard; you will need to fill in some minimum requirements to have data populate:
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Users can download a report as a PDF from the shareable link.
Snapshot
The Snapshot Chart will show a high-level overview of the Advertiser, Campaign, or Ad Group you are viewing. This chart changes based on the product chosen in the sidebar.
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The period over Period data is also available in this report, which shows how your performance compares to a previous time frame. Click here to learn more about PoP reporting.
Data by Time Frame
The data by time frame chart allows users to see their performance daily or weekly across the time frame selected.
Click the dropdowns to choose the data points to compare. In addition, you can toggle to view the metrics broken out by week if you are viewing a report longer than 21 days.
Performance by Campaign
The performance table will give a breakdown of the underlying campaigns or ad groups based on the selections made in the sidebar. The performance table does change based on product and other selections made in the sidebar. This chart is also interactive, meaning users can click into the campaign or ad group names and have the chart load data for the selected item.
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The performance by campaign table can be viewed on the advertiser level and shows how the individual underlying campaigns under that advertiser are performing. Only the campaigns for the selected product will show, and the columns displayed will change based on the product selected.
Performance by Ad Groups
The performance by Ad Groups table can be viewed on the campaign level and shows how the underlying ad groups under that campaign are performing. Only the ad groups for the selected product will show, and the columns displayed will change based on the product selected.
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Users can click into an ad group and re-load the report for that specific ad group's data.
Geography
Geography/Locations reporting is used to see the locations your advertisements serve and how those ads perform in each demographic location. This reporting component has different options to customize your view based on preference.
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To zoom in and out of the map, ensure your cursor is hovering over the map, and use your mouse scroll to adjust the view.
To move the map around, click on an area of the map, and while holding the selection, drag and drop the map around.
The table below the map will show all of your locations with corresponding impressions, clicks, and conversions per location.
The table is scrollable; users can sift through all locations and data points.
Totals for all impressions, clicks, and conversions for the selected time period are displayed at the bottom of the chart.
Each column can be sorted, with the default sort being impressions.
Conversions
The new reporting dashboard has the ability to show conversions on an advertiser, campaign, and ad group level. A conversion occurs when a visitor to your website completes a desired goal, such as visiting a page, filling out a form, or making a purchase. The percentage of total visitors that convert is called your conversion rate. Depending on your site's or business's goals, conversion types might include:
Online sales
Leads
Email signups
Form completions
Viewing an Advertisers Conversions
When viewing an advertiser's report, you can see the post impressions and post-click conversions as well as the total conversions for all campaigns running under an advertiser during the time period selected.
Campaign and Ad Group Conversions
Once you click on a campaign or ad group report, you will get a more granular view of the conversion data. For each conversion line item, you will see post-impression and post-click conversions.
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What is a Post-Impression Conversion? Also known as a View-Through Conversion. This is counted when a customer was shown an ad (was served an impression) and didn't click on the ad itself but navigated back to the website and converted later.
Device Type
The Device Type component will show the different types of devices your ads display. Targeting based on device type optimizes ads served on specific device types.
Mobile - These hand-held devices include a phone, typically a smartphone.
Tablet - Mobile devices that don't necessarily include a phone, such as iPads.
Desktop - These are computer or laptop devices with screens larger than 7" in diagonal.
Connected TV - These are devices that stream TV content, such as smart TVs, gaming consoles, and connected devices like Chromecast or Amazon Fire.
Other - Unknown devices or any sort of "out of home" advertisement such as a billboard.
Top Performing Channels
The Top Performing Channels reporting component shows users how all of their advertisements are performing on different platforms. This chart can be viewed for both video and display reporting and is displayed as advertisements run for an entire advertiser, campaign, or ad group for a set period of time.
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If you see an "other" bucket on this report, it is simply an aggregate of any channels, apps, or sites that have not been marked or classified as one of the other channels listed in the table. Some of these include local news sites, games played on CTV devices, and other CTV channels that may not be as well known as the others on the list.
Performance by Screen Size
Let’s define what a large screen is vs. a small screen.
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Totals are based on just the small and large-screen video campaigns. Therefore if the advertiser is running video campaigns that are not "small" or "large" screens, totals on this component may differ from other totals.
Data by Day
This line chart will show completed views and completion rates for video campaigns over a selected time period. This chart is only for video campaigns and will not show if the product is displayed.
Creatives
Creative Reporting is used to view all creatives running during the time period selected for that specific advertiser, campaign, or ad group and product selected in the sidebar. Use the creative chart to view the creative previews and compare how each creative has performed to different data points.
Display Creatives
For display/Image creatives, users can see how their individual ads performed during the time period selected.
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Users can click on either the image or creative name to see the full-size image open in a new tab.
Video Creatives
For video advertisements, a video icon will show in the preview column. Users can click on either the icon or the creative name to see the full preview in a new tab.
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25% Complete - Users viewed 25% of the video
50% Complete - Users viewed 50% of the video
75% Complete - Users viewed 75% of the video
100% Complete - Users viewed the entire video
Audio Creatives
A headphone icon will show in the preview column for streaming audio advertisements. Users can click on either the icon or the creative name to see the full preview in a new tab.
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What are the Ideal video bit rates and resolution to be able to run on TV? We recommend high-quality video creatives that have a bitrate between 15000 kbps and 30000 kbps and a resolution of 1920x1080 Full HD 60p for Connected TV (CTV).
Hour of Day
Data by User's Hour of Day will show Impressions, Clicks, or CTR by the different hours of the day throughout the week.
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If you see a blank row for this chart, check your custom date range on the report to ensure you have a full week selected. For the example above, the date range was from Wednesday-Monday. Therefore, there is no data shown for Tuesday.
Audience
This component shows all audiences the platform targeted for the running advertisements during the set period of time. This chart will break out each individual targeting element and their corresponding impressions, clicks, and CTR for display. If a user is viewing video campaigns, you will only see the targeting elements.
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