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Each ticket has a Company and a Contact associated with it
A ticket is associated with a Contact based off of how the ticket was submitted
If a form is filled out in Ui.Marketing, the email addressed entered in the email field is matched with a contact
If an email is sent, the email address in the from line will be matched with a contact record
If a form or email is sent from a contact that doesn’t already exist in HubSpot, a new contact record in created
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