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An insertion order is a contract between an advertiser or advertising agency and a publisher to run an advertising campaign. By submitting a proposal into order through the AdCellerant software, users agree to have our operations team begin working on the order they purchased.request to run advertisements placed by the partner, either through building a proposal or by building an order directly. Each Order must have at least one Line Item.
Line Items can only have one product. The products are advertisement offerings. A Line Item is similar to a campaign.
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