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Product Class
Product Class is the highest level of Product classification for new advertising products. The Product classes can be defined by the advertising product media format and/or sometimes the “type” of DSP the advertisement will be running. (DSP type is different than the Product type listed below.)
Historically in Ui.Marketing the Product Class would be the selection for proposals:
(The image above is just a point of reference for the past advertising product setup)
Product Line
Product Line is the product classification within a particular Product Class. Product Lines can be defined by the Digital Service Provider (DSP) that an advertisement will be run. For instance, under the Product Class of Video, a user will have YouTube and/or Streaming TV Product Lines to choose from within Video Product Class. Even though the Class is the same, media=Video, the DSPs that run videos can be different DSPs = TTD, or YouTube. Similarly, within the Social Media Product Class, various Product Lines would be Twitter, LinkedIn, TikTok, etc. LinkedIn and Twitter are considered different Product Lines but are still within the same Product Class of Social Media because they are social media platforms.
Product Type
Product Type is the product classification within a particular Product Line. Product Types are within the same DSP but can be different products within that DSP. A good example would be within the YouTube Product Line; YouTube offers various ad types: YouTube, YouTube Bumper, and YouTube non-skippable. Sometimes, only one product type can be offered if the Product Line is very narrow. An example of a narrow Product Type would be GDN, where only one Product Line and one Product Type. Product Types are the highest level of products that can be added to a Bundle. A Bundle would be a combination of different Product Types.
Product Name
A product Name is a customizable name of a product that is made up of comprises either a singular product type or a bundle of product types. A product name can be unique to a partner selling the product.
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The product area called Proposals allows its users the ability to create an opportunity media companies to pitch different advertising products that AdCellerant offers to an Advertiser. Our customers can receive recommendations from our team or create their own recommendations using the proposal application.
Our users can share the proposal with their customers through a PDF and attach different sales material to have the advertiser agree to our media companies' budget and flight dates. Once our media customers and the advertiser agree on on the advertising products, budget and flight dates our media customers are able to then submit the proposal into an order within our application.