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Product Class
Product Class is the highest level of Product classification for new advertising products. The Product classes can be defined by the advertising product media format and/or sometimes the “type” of DSP the advertisement will be running. (DSP type is different than the Product type listed below.)
Historically in Ui.Marketing the Product Class would be the selection for proposals:
(The image above is just a point of reference for the past advertising product setup)
Product Line
Product Line is the product classification within a particular Product Class. Product Lines can be defined by the Digital Service Provider (DSP) that an advertisement will be run. For instance, under the Product Class of Video, a user will have YouTube and/or Streaming TV Product Lines to choose from within Video Product Class. Even though the Class is the same, media=Video, the DSPs that run videos can be different DSPs = TTD, or YouTube. Similarly, within the Social Media Product Class, various Product Lines would be Twitter, LinkedIn, TikTok, etc. LinkedIn and Twitter are considered different Product Lines but are still within the same Product Class of Social Media because they are social media platforms.
Product Type
Product Type is the product classification within a particular Product Line. Product Types are within the same DSP but can be different products within that DSP. A good example would be within the YouTube Product Line; YouTube offers various ad types: YouTube, YouTube Bumper, and YouTube non-skippable. Sometimes, only one product type can be offered if the Product Line is very narrow. An example of a narrow Product Type would be GDN, where only one Product Line and one Product Type. Product Types are the highest level of products that can be added to a Bundle. A Bundle would be a combination of different Product Types.
Product Name
A product Name is a customizable name of a product that is made up of either a singular product type or a bundle of product types. A product name can be unique to a partner selling the product.
Proposals
The Proposal product area called Proposals allows its users the ability to create an opportunity
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