Geography/Locations reporting is used to see the locations your advertisements are serving in and how those ads are performing in each demographic location. This reporting component has different options to customize your view based on preference.
Ability to view the map by Zip Codes or Locations
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The locations toggle can be used to view the geographical data by zip codes or grouped locations. Switching the toggle will update both the map and the list of locations displayed in the chart.
Zip Codes- This toggle is the default view and will give you the most granular view of the data. All data points will be broken out by Zip Code, with a corresponding boundary shown on the map.
Locations- This toggle will group the data by city and state. You may see some locations as a heat map display instead of boundaries in some instances. This is most common in locations outside of the U.S. or in areas with disputed or changing boundaries.
Please note that certain DMAs can target more than one state. For example, the Denver DMA includes Utah, Wyoming, and possibly other states.
Navigating the map
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The map displayed on this component is interactive and can be moved around based on user preference.
To zoom in and out of the map, ensure your cursor is hovering over the map and use your mouse scroll to adjust the view.
To move the map around, click on an area of the map, and while holding the selection drag and drop the map around.
Geography table
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The table below the map will show all of your locations with corresponding impressions, clicks, and conversions per location.
The table is scrollable, users can sift through all locations and data points.
Totals for all impressions, clicks, and conversions for the selected time period display at the bottom of the chart.
Each column can be sorted, with the default sort being impressions.