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  • Streaming TV/Pre-roll/Audio Report:

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    • Video Products metrics:

      • Completed Views: video player started a video and the video played in its entirety

      • Completion Rate: Completion rate is the number of fully-completed views divided by the number of started views.

    • Display reporting metrics:

      • Conversions: The point at which a recipient of a marketing message performs a desired action. In other words, conversion is simply getting someone to respond to your call-to-action.

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  • Conversion Rate: on an average of how often an ad interaction leads to a conversion

  • Spend: The sum of your spending during this period

  • Cost/Conv: The average cost of a conversion

  • Avg. CPC: (Average Cost per Click) is the amount you paid for your ads divided by the total clicks

  • Impression Share: The impressions you received on Google Search sites divided by the estimated amount of impressions that you were eligible to receive

YouTube Reports

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